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With fluid and graceful contours and impeccable elegance stands the new sophisticated boutique of Dior in Seoul. The new home of the French brand was designed by architect Christian de Portzamparc in collaboration with designer Peter Marino who was responsible for the interior. The six-floor delicate sculptural structure reflects the sophistication and luxury of Dior, as well as its dominant influence in the fashion business.
The spectacular building has a gentle look like a delicate white calla flower, which is also a symbol of the brand, whose creations often include unique floral motifs. The white facade hides a building constructed of glass and steel.
The interior designed by Peter Marino is a combination of interesting textures on the ceilings, walls and floors in order to present luxury, glamour and elegance of one of the oldest French fashion brands.