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MYDNA is a smart and elegant remake of the simple shelf typology but with a twist. Designed by Joel Escalona, it is a chic and contemporary storage system inspired by the DNA concept in two different ways; first it’s sophisticated, organic and stylish structure in the shape of double helix and second with a metaphorical statement which establishes that everything you place on its shelves defines a significance part of your personal identity. The shelf comes in variety of attractive colors. Check out the pictures.