C

CATALOG Flagship Store in Beijing by Nendo

Catalog Flagship Store in Beijing 1

The Design Home is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Catalog Flagship Store in Beijing 1

Japanese design studio Nendo has designed a flagship store for Hong Kong-based sports fashion wear shop CATALOG in Beijing, China. Here is a description from Nendo, “The company’s name, CATALOG, reflects its philosophy: treating brands with different outlooks equally, and actively suggesting ways of coordinating items from different brands to its customers.

We wanted to recreate the specificity and attraction of a catalogue in our store design. A store’s ‘face’ is its windows. We ‘copy-pasted’ the store window over and over again, creating a spatial experience similar to flicking through the pages of a catalogue. The entire store becomes a series of show windows, and every item is in the spotlight.”

Catalog Flagship Store in Beijing 2

Catalog Flagship Store in Beijing 3

Catalog Flagship Store in Beijing 4

Catalog Flagship Store in Beijing 5

Catalog Flagship Store in Beijing 6

Catalog Flagship Store in Beijing 7

Photography: Daici Ano